About Us

A girl should be two things: classy and fabulous. I am convinced that there can be luxury in simplicity. I wanted to dress the woman who lives and works, not the woman in a painting. It’s hard to balance everything. It’s always challenging. My relationships with producers or photographers – these are relationships that took years. I can’t get sucked into that celebrity thing, because I think it’s just crass. My aim is to make the poor look rich and the rich look poor. Vanity is the healthiest thing in life. I believe that my clothes can give people a better image of themselves – that it can increase their feelings of confidence and happiness. You can hide so much behind theatrics, and I don’t need to do that any more. I don’t really know how to do casual clothes.

Who We Are

At Sublime, we are more than just a fashion brand—we are a movement that empowers women through style, confidence, and inclusivity. Since our establishment in 2021, we have grown into a trusted name in Rwanda’s fashion industry, offering high-quality, trendy, and size-inclusive clothing. With branches in CHIC Mall and Kisimenti, and plans for further expansion, we provide a seamless in-store and online shopping experience. Our commitment to affordable luxury, sustainability, and customer satisfaction drives us to curate unique collections that cater to every woman. At Sublime, fashion is more than clothing—it’s a statement.

Sublime currently provides a diverse selection of imported women's
clothing, including dresses, pants, shirts, blazers, and more, along with
accessories like bags, belts, earrings, scarves, hats, and sunglasses. These
items are designed to suit a range of occasions, from everyday wear to formal
events, ensuring our customers have fashionable choices for any occasion.